business ebony

business

Home - 2019

Year: 2019

How to Market Your Business Using LinkedIn Marketing Strategy

Posted on October 12, 2019 in Uncategorized

Identifying a social networking site you can utilize for your business can be really perplexing. But if you’re a small business owner or entrepreneur, then one specific website stands out. LinkedIn was Created back 2003 and as businessman myself, I urge you to register to it.

The goal for any businessperson joining LinkedIn is not to add friends and swap stories and photos, but rather, to form new business connections. Clearly, LinkedIn marketing has its own individual rules.

A marketing strategy involving this site can be tricky. Most business owners do not completely understand the importance of this marketing strategy so they don’t allocate the right budget and are not able to gather the resources needed.

For the past decade, LinkedIn has proved to be very beneficial for marketing small businesses. Below is a list of reasons why you can’t underestimate this social networking tool:

Top of the list, marketing via LinkedIn is free or at some cases, somewhat low cost.
The moment a LinkedIn marketing strategy is in place, it is not time consuming to update pages.
It’s possible to extend to an international audience utilizing LinkedIn as a marketing tool.
Through individual relations and B2B, even small businesses can network.
An appealing profile is the key. Though the primary point is to sell, begin with building a “Know,Like,Trust Factor” first. People must to know, like and trust you before they buy your products.
Then you need to build your network. Through the use of the “Contacts/Add Connections” button you can do that quickly.
Endless lists of opportunities have been given to small businesses since LinkedIn was established.
A basic plan won’t cost you a cent. Companies just have to build a page for their company and have all the employees follow the page to start a fan base.
Links to other social media. Just like Facebook, creating a LinkedIn account is free but yet posting of photos and links are limited. Linking to other websites can only be done through status updates or link posts.
Individual relations: Put a Name to a Face. LinkedIN gives a sense of partnership to business.
Applications! Part of your LinkedIn marketing strategy should be to post your upcoming events and company news. Setup polls relevant to your industry. It’s all available through free applications. So, you certainly won’t have any problems with digitally enhancing your marketing materials.
Connect with other groups. This may be the way to promote your company in LinkedIN. In addition, you must only sign up for groups connected to your industry. Then, contribute to discussions or start your own, publish a link and share. Then look at the dramatic increase in your profile views! There are even groups which assist its members with marketing by providing tips, tricks and easy strategies.
Advertise your talents. This may be the defining factor of LinkedIn. Employees form a company. Therefore utilize LinkedIn to showcase employee talents.
The moment you’ve followed the steps outlined above, you will be closer to reaping the benefits of LinkedIn marketing. Remember, before even starting with marketing, you must set goals. Regrettably, some businessmen don’t consider their targets and worse, don’t take action. And then LinkedIn marketing becomes a waste of time.

But really, the only predicament you will encounter regarding LinkedIn marketing will be increasing your multitude of followers. This is where management comes in. Participate in group discussions and update your posts regularly. Then use analytics to check on your improvements.

Understand that LinkedIn Marketing is a process which isn’t focused on income generation but connections. And small businesses certainly should know the essence of networking. Use this article and educate yourself on How to Market your Business on LinkedIn.

Why Not Start A Home Business Online

Posted on September 10, 2019 in Uncategorized

Are you tired of the drudgery of paying high gas prices and driving to a job in congested traffic, wishing you could stay home and work? Do you want less stress and to have more time for your children and spouse? Maybe it’s time to think about starting a home business online. You don’t have to be a business genius to get started and the results could bring a freedom you’ve never experienced before. With passion and hard work, you can carve out a niche for yourself and soon see the money rolling in.

Do you have a hobby creating something? Maybe you like to knit baby booties and mittens or you like painting holiday ornaments. There’s a market out there for just about anything you might like to create, so why not earn money doing something you enjoy? Turn a hobby into a business and not only will you earn money, you can experience personal satisfaction you may not be getting from your current job.

Perhaps you’re a painter or sketch artist. Great art is big business, so if you have the talent, you have a means to earn money with it. Whatever your medium, consider how you want to present your work and go for it. You may want to sell prints or originals of your work, even both. Original paintings and sketches will often mean more money per piece, but lower-priced prints can mean a greater volume of sales.

If you enjoy graphic work or photography, you might consider opening an online store where you can upload your designs or images on a multitude of products. More and more of these sites are popping up and require no monetary investment to open your store and maintain it. You just upload your images to the products you’d like to sell, such as t-shirts, mugs, and phone cases, name your commission, and wait for a sale.

If you don’t think you’ve got the talent to make something you can sell, there are other ways to earn money online. You might have extensive knowledge about antiques or electronics. You can use that knowledge to hit estate and garage sales to find items to sell. If you have an idea of an item’s worth and can obtain it for much less, you can then post it on an online auction site or your own website for a substantial profit.

There are a number of websites that offer hosting at little to no cost and will also help to advertise your goods. This is a great way to get traffic to your products and bring in sales. Even if you have an online store, you can use a separate website to get more exposure and network with others. Using social networking sites can also help boost sales.

You may feel as though there’s just not enough time in the day to build your brand while still commuting to a job day after day, but don’t give up. Starting a home business online takes patience and dedication. It may take a little longer for things to really take off if you have limited time to work on it, but eventually you will see your hard work pay off. You might even get to say goodbye to your current job once and for all.

What You Need To Successfully Run A Home Business Online

Posted on August 13, 2019 in Uncategorized

Running a home business online may seem like an easy enough thing to do. However, you need to be focused on your company if you want it to do well. The fact that running a business from home poses unique challenges may get in the way of even the best business owners. Therefore, you can’t assume that working at home is going to be easy.

Let Everyone Know That You Are Working

You won’t get anything done if everyone assumes that you are available. There needs to be a clear distinction between being a family member and being a business owner. The best thing to do is to have an office or some distinct space where you work. You should then post a schedule of the hours that you will be working that day. If you are meeting with a client, you should make sure it is made clear that you cannot be interrupted.

Get Proper Insurance

Running a company through the Internet does not mean that you should not get business insurance. If a customer has their information stolen, that customer could sue you if it leads to financial loss. Business owners who are not insured could be paying for the damages out of their own pocket. This means that you can lose your home, car and other valuables due to an issue with your company. If you can, incorporate your company as soon as possible. Corporations have liability protection that keeps your personal assets separate from corporate assets in the even of a lawsuit.

Keep Track Of Your Business Related Expenses That You Incur At Home

There are many different tax deductions that you can take concerning the business use of your home. The first deduction is for the use of part of your home as a home office. You are able to legally deduct part of your mortgage, utilities and a percentage of other expenses as well. Many business owners who work from home may be able to deduct the cost of a babysitter or nanny to watch their kids while they work. As long as it relates to your business, there are many deductible expenses that can lead to tax savings. However, you must keep perfect records. If you don’t, the IRS could declare those expenses as personal expenses and disallow the deduction.

Purchase A Computer With Great Capabilities

Make sure that you get the best computer on the market. Find something that has enough memory to run multiple programs at the same time. You don’t want your computer to slow done because you have a web conference going on at the same time as you are transferring a large document. Look for the best anti-virus software available. This will ensure that you don’t have any important files corrupted or stolen by hackers.

Running a business from your computer doesn’t mean that you don’t need many of the same things that a traditional business does. You need to have an office, keep good records and make sure that your company is properly insured. Owners of Internet companies will learn quickly that it takes more than a blog and a website to run your business right.

Top