Promote Your Business Online – You Are Insane If You Aren’t Advertising For Free Here

How much money are you losing by not promoting your business online with one of the most visited sites in the world? Did I mention it was Free!

If you are selling products or services you could be missing out on the single biggest source of new business available without spending a dime.

Regardless of what you sell or offer as a merchant, marketing and advertising your product or services is crucial to your success. You will naturally want to attract as many potential new customers as you can when you promote your business online.

No this isn’t some new fad site that just came out. It’s Craigslist!

Craigslist is ranked number 34 among all websites on the internet for traffic. If you aren’t advertising there you really need to do a reality check. It doesn’t get much better then Free.

Craigslist is a great place to market yourself and your product if you have a definite strategy and stay with it. The key is consistency and adaptability.

Promoting anything online is an art; one that you must learn to adapt to repeatedly as the online markets change and progress. What worked yesterday, last week, or a month ago may bring little or no hits to your website.

That is why having a strategy and staying on top of the ever changing business promotions will put you well ahead of the millions of other merchants just like you struggling to survive in the online world. The first part of your strategy should be to find a creative way to advertise your business. Try targeting cities and areas and post ads to whichever section best matches your product or services.

You must be willing to submit new ads after a few hours or a day to compete with the ordinary people who list the same products or services that you are offering. Every ad should be fresh and engaging. Be aware of the fact that if you post ads to one account more than once every 24 hours your ad will probably get ghosted.

The amount of time spent building the text and HTML or graphics should be well thought out and planned for each venue in promoting your business online. Look to see what the competition is doing and use it for ideas.

Craigslist is a great place to promote a business online if you follow the rules set up to keep people from creating spam or duplicate ads. Don’t post the same ad more than once a week, rotate carefully so as not to draw attention by other users of Craigslist who will notice if you are abusing the rules.

They can be ruthless when finding someone who doesn’t conform and will flag you right off. The power to keep duplicate ads out of Craigslist is in the hands of the users through a system built specifically to flag spam.

Build numerous ads and run them with a rigidness the military would want to mimic. Constantly replacing old ads with fresh ones will keep your business on top of the list. If you use picture ads I suggest that you upload them to a free photo sharing site. You can re-use picture ads if you upload the same picture with different file names.

With Craigslist every new ad is placed on the top while the others are bumped down a notch. This system is in place to your advantage; make sure you’re promoting your business online daily.
The important thing to remember is that whether you are using the Craigslist or other websites to promote your business online, offering a fresh approach to products and services is one key to your success.

Make a daily check list to bring in something unique if not amusing to your online marketing sources. Remember in order to stay in the eye of the cyberspace public you need to constantly change with the moment.

Business Online Psychology – If You Can Dream it You Can Do It

Perhaps every human creation that we could see today is just a dream of people in the past. Subsequently, what will probably be seen by people in the future is a dream of people today. Business online is a real business, the owner should have a vision to make his business grow and make profit. A simple term of vision is dream, if a business owner have a big dream of his business he could probably have a big business in a real life. If people can not even dream to have a big business, they surely can not have a big business in their real life.

The nice and famous words come from the founder of Disney Land said “If you can dream it you can do it”. There is a powerful message we could get explicitly from this words. It is a simple word but could give an ultimate power to everyone who can get perfectly the message. How you can take advantage of this secret on your business online journey? The secret is even valid for every businesses and every successful of people in their life.

Everything that always across in your mind everyday when you wake up in the morning, during your working hour, and before you go to sleep in the night will finally become part of your unconscious mind. That is actually your dream. Once it is there, it will affect your daily activities even without you realize it. That is how the unconscious mind works; your daily activities will always direct you to reach your dream unconsciously.

When you start your online business, you have to have a dream. You want to see your business grow and make a lot of profit in the future. Dream it, think about it in every single day when you start your day in the morning, remember it when you work and put it in your mind before you go to bed in the night. Once it is planted strongly in your unconscious mind, no body will be able to stop you from your dream. The unconscious mind system will bring you to your dream whatever it is.

Now, when you realize how powerful your dream can be in determining the successful in online business you need to realize another thing. Dream a high enough target for your online business. Do not dream too small, why should you scare to dream big? This is online business, there are billions people out there in around the world who can potentially become your customer in just a second. Dream big and think about it every single day, make it planted strongly in your unconscious mind and let the brain system works for you.

Everyone can have a dream, the different between the successful people and the average is in their dream. The successful people never scare to dream big, the average people are too scared to dream big. They scare if they can not reach their dream. You will never loose even single money to dream big. Have a big dream for your online business and see you at the peak.

Marketing Your Business Online

How can a business that is already successful in reaching their local market extend their marketing reach online? The good news is that the traditional offline marketing that has always worked so well will still work at least as effectively to promote your online presence. The other side of the coin is that to promote your business online, the old traditions need some updating to keep up with online marketing best practices.

Any business should already have a marketing plan and objectives from their offline initiatives, so let’s jump straight into the technology aspects of online marketing. I generally look at the following things first, because they can be done at very low or no initial cost, and also because subsequent specialist marketing won’t be as successful without these things in place. Of course there is a huge amount more to online marketing, the extent of which could easily be justified as a full-time university course. This is the pre-school notes, to help get your site to a starting point on a low budget if you can’t quite afford to be calling in the big guns to market your site for you professionally just yet.

1. Site optimization
This is always the place to start, because the effectiveness of everything which follows is often dependent on this being done up front. When I say this, I include great content and intuitive navigation as the basis for everything. Only once your site has been optimized for intelligent visitors should you tweak it for search engines, but never at the expense of the former.

Search engines look at things like keyword density and how specifically a page matches a specific search term. Of course this is extremely over simplistic, but nevertheless a worthwhile starting point. By identifying 10-20 key terms you would like search engines to pick up on, and creating specialised pages with relevant information which utilises those terms in the right way, you will start getting much better results once your site has been indexed.

You will find that it is best to use specialised keyword phrases, for example “precision-engineered bolts” is likely to get better placement than a generic term like “engineering parts”. You should also work to create a single page for every key phrase you want picked up on, and include the key phrase in the title, meta tags and use all the words in the body of the page at a high density relative to other words. You should also preferably include the key phrase in the page title, as well as the URL of the page, for example, “http://www.mysite.com/precision_engineered_bolts/”. Each page should use a different title, specifically based on the key phrase utilised in that page’s content.

Your site should really be developed using XHTML and CSS these days, table-based design has numerous technical problems associated with it, and it results in a lower keyword density than the current standards.

Ideally you should use a content management system which incorporates and facilitates all of the above quickly and effortlessly. This will allow you to manage your own content optimization, with a bit of trial-and-error.

2. Linking and indexing
The next step is to get search engines to start to notice and index your site. Google, for example, won’t even look at your site until it has been linked to by at least one other indexed site. Paid inclusion (paying the search engines to index your site on a priority schedule) can be appropriate at this phase if you need to urgently accelerate this process, however it is not always necessary.

Especially useful at this stage can be participating in forums serving your primary target market. This has the dual benefit of creating awareness of your business within communities you would like to reach, and at the same time can help create incoming links to your site, something that search engines pay particular attention to. Ensure that your site details are included as a link in the footer of your posts.
Never use a forum to spam members or submit unsolicited advertising posts — that just has the opposite effect of destroying your business’ credibility. Some forums have a separate advertising section in which it may be appropriate to professionally post information about your services and products. Always make sure that your presence represents a valuable contribution to the community. Stay on topic and be professional, helpful and constructive.

Search engines take many factors into consideration when ranking a site. New sites, for example, don’t initially fare well, however you will find they will allocate some credibility weighting to you the longer your site is up and running. The biggest factor though, external to the site itself, is the number of inbound (preferably non-reciprocal) links from other sites, and the context and wording of the referring link, as well as the ranking of the referring page, and referring site. The popularity of those sites plays a big role, as well as how high up in the site’s own hierarchy the link is. By way of example,  counts for much more than a link from a very deeply embedded page like

3. Implement online marketing partnerships with high-profile online businesses
This is where you can really benefit if implemented successfully. When I was previously running the e-commerce business unit for a large company, rather than pay high-traffic websites to advertise on their sites, which can be very much untargeted, we offered them a percentage of sales. In other words, we provided them with the banners to promote the service, and implemented simple tracking of where our visitors were coming from, and then paid a percentage of the total revenue to the referrer. This resulted in very low marketing costs to us, and the referring sites started placing more and more emphasis on their side to ensure that we got top placement whenever they were low on paid inventory.

Another effective medium-term strategy is to provide content of value to sites which serve your target market. They benefit from your topical content, you benefit from the exposure and links.

4. Dabble in paid keyword advertising
Only at this point should you actually be starting to pay for online advertising. These forms of advertising, however, allow you to specifically target certain people, which means you get a much better return on investment than simply advertising to everyone. This can take some trial and error to find what works best, but the amount you pay should be less than the amount of business you generate, and should normally include full measurement and reports on a reasonably regular basis, preferably online.

For this purpose, I often suggest starting with Google. They are by far the most popular search engine globally, they have a very good reputation, provide reporting online, and are probably the most likely to produce results initially. Yahoo and MSN also have excellent paid link systems, and they keep getting better all the time. The latest offerings from all three are now also starting to allow targeting to specific demographics, a trend that is likely to become the preferred way to target online audiences once the capabilities for this type of targeting matures.

5. Involve an internet marketing specialist
At this point, you should be starting to see some results, and be in a good position to ask some intelligent questions. Preferably deal only with a business that has a good reputation (ask for client contact details so you can find out how effective they are), and has preferably has been around for at least a few years. They should also provide very detailed reports (ask for examples of these up front), and be able to explain in detail how they go about promoting your site, on which sites they do so, the number of views and clickthroughs per site per day, and how effective each promotion was relative to the next. They should also meet with you at least once a month to review successes and failures and involve you in the decision-making process of where next to promote your business. At least monthly, you should be in a position to evaluate your cost per sale for various promotions, and to change your focus accordingly.

Especially be wary of businesses who claim unrealistically quick results, or base their business mainly only on search engine submission, or use deceptive practices to try and “trick” search engines into ranking you higher. These usually at best produce no value, and can in some cases lead to your site being removed or ranked very low by search engines.

5 Guidelines in Choosing Your Home Business Online Opportunity

You should take time and due diligence in choosing your home business online opportunity especially if you are new to the world of business. Although scams have been minimized, some still exists. Also consider those which give you promises and show you great results but fulfill only half or even less of what they are offering. Most home business online opportunities exaggerate their claims to convince you in joining them.

So what should you consider before involving yourself in a home based online business?

Credibility

The system should have a track record of success.
-Most if not all members should be successful. If you can find one where all members are living their dreams through the money that they make, you’d better sign up immediately. It only means that the business is really profitable and that the system behind it works. One way to check this is by reading or watching testimonials.

The people behind the company should really be successful themselves.
-Who would want to join a company where the founders are not making at least six figures per month? It only shows that the company is not yet stable or the product is either mediocre or just not in demand. The founders’ success reflects your possible future with the company.

Training

Involving yourself in a home business online opportunity without or little knowledge about online marketing is suicide. How are you suppose to make money online if you don’t know how to market online? A legitimate and credible company provide their members, beginner or advanced, with enough training, both initial and ongoing to achieve their goals.

Saturation

Let me get straight to the point. In starting a home business, you would not want yourself to get involved in a company which sells nutritional products. These companies have over a million distributors worldwide and there niche products are all the same – vitamins, shakes, juice, you name it; and don’t forget their competition on the local scale.

Beauty products are also discouraged. There are a lot of those in the market where people could just grab the product that they want. Why bother listening to a distributor or searching the net if they can just conveniently buy it at a store? But if it’s really your dream to sell those kinds of products, then go ahead. You’ll probably be successful since it’s what you want to do; but take this into consideration: the market is already saturated with that. The products and the business opportunity as well have been here for decades already. Some companies may have just started but still, they’re selling products which are already saturated. A lot of people have bought them already and may have also joined with the business leaving you less persons to sign up or to sell to.

Money

Of course every aspiring entrepreneur is always after the money. The three most common questions asked have to do with money. How much will I make, How long until I can make money, and What’s in it for me? A good home business online opportunity pays well. Commissions should be big and money can be made in at least under a month. If not, people will just probably think that it is just another scam and that they regret starting the business.

Support

Trainings can’t possibly give all the information you need to know that’s why a support team should be there in conjunction with the training to give their members the ultimate training that they need in order to have the success that they want.

These are the five basic things that one should consider in choosing a home business online opportunity. Entry to the world of business is a rewarding and life-changing experience. You only want to be in the hands of the best people in the industry in taking the biggest step in your life.