In building a successful networking business it’s imperative that you have a productive home business lead system. Without that your business will likely stagnate.
You can always purchase leads. There are some reputable companies selling leads which makes this one route you can go. It enables you to get leads rather quickly. However there are rarely guarantees so you may end up wasting time and money on them as well.
There is also your warm market leads. You have no doubt already exhausted them or decided not to go that direction. Family and friends and acquaintances typically don’t like being bothered.
On the other hand, if your opportunity would be a huge benefit to someone on that list you should at least give them the necessary information.
Your best bet for developing a home business lead system may be the utilization of the internet. You won’t get your leads overnight but you will generate what is known as targeted leads. These are leads of people who specifically have an interest in what you’re promoting.
You will be able to enroll people quicker when you focus on a targeted market of leads and you’ll avoid most of those who don’t have a genuine interest in what you’re marketing.
And best of all you are creating a system that can be duplicated. This is a big deal in the MLM industry. If those you enroll can duplicate what you’ve done then their chances of success are greater which obviously benefits you.
You want to utilize the internet because people worldwide are looking for opportunities. That fact alone increases your odds of finding a targeted market. It’s also an effective and efficient way to solicit leads without spending lots of money on gas and meetings. The steps for finding leads can all be done online and are relatively simple. First you’ll need a website. Hopefully the company you’re working with provides one that prospective associates can go to and find out more about your business.
If that website is a company website and not yours exclusively you’ll want a landing page (lead capture page) to direct your leads to first. This will enable you to get their name and information so you can adequately follow up with them.
Once the prospect has landed on your capture page and supplied you with valuable information you’ll need an auto responder to “automatically respond” to them. This is a follow up system that eliminates you from having to manually respond to everyone separately.
This doesn’t mean that you won’t follow up at some point with a call or email but makes it a more professional and efficient system. You can also send out timely messages at various intervals to all your subscribers using an autoresponder.
Finally you will need a blog and you should subscribe to various social marketing groups to help generate interest in your business. From those you direct people to your landing page.