You finally got a beautiful website. You’re in business now-or so you think. But there is a problem. No one is buying anything; worse yet, no one is even going to your website! What’s missing is an effective marketing plan.
You see without marketing, nothing gets sold. You have to plan a way to get your product to the end consumers-on a massive scale. One way to achieve this in network marketing is by recruiting others to help you build a sales force. The next question is: how do you find people to recruit? You could rely on old school network marketing gimmicks, like the three foot rule. You will you waste a lot of time and maybe recruit a few people with this technique. Your best bet is to turn to online internet web marketing to maximize your time and find people who are looking for you.
With so many network marketing companies these days providing replicated websites to their distributors, you would think that most would at least offer them a course or two in traffic generation. Some companies do, but sadly most don’t. That leaves a lot of people, especially the newbie, out in the cold wondering why no one is showing up at their website. Why bother handing out a tool, if you’re not going to show people how to use it? Maybe I’m expecting too much from these companies, or am I?
Now you can junk all the Internet web marketing stuff if you plan on building your business by buying leads or by resorting to the “old school” style of network marketing. But you must keep in mind, there will be those you bring into your business who do not want to buy massive lists of leads and call them. For it is these types of people who will make up the majority of the people you bring into your business. Most of these people cannot or will not follow your duplicative plan. These people will undoubtedly drop out of your business sooner or later. Those are the ones you want to reach out to early on with another method of marketing that may be more in their comfort zone. This will help you combat your attrition (drop-out) rate.
Online internet web marketing is also a must for the person who is starting a home business from scratch. It ceases to amaze me when I frequent the work at home forums and watch people who post, look at my pretty website, it took me ten months to do it. How do I get people there? They’ve spent all this time making their site gorgeous, and did not spend one iota on learning how to drive traffic to their site.
In the case of network marketing, you can point the figure at companies giving people tools i.e. websites and not showing them how to bring traffic to it. In this case however, the average Joe Blow just never picked up a business 101 book and read the chapter on marketing. Frustration sets in because they spent all this time making a lovely website and paying their hosting fees and now they have to go back and learn what they should’ve learned before they built their website. Live and learn of course.
Understanding and applying Internet marketing doesn’t have to be hard or complicated especially if you have a system or tool to help you learn it. In the case of network marketing, the learning curve can be quite short because you are working within people’s comfort zone (usually) and not forcing them to do things they do not feel comfortable doing as in the case of calling lots of strangers from lead lists.
If you want long term success in your home business, you have to be both a leader and a teacher. Learn all the ways to market your business and find a system to help you do so. In the network marketing case, your downline will stick around longer. They will think twice about leaving when you’ve showed them many ways to be profitable. You will become invaluable as an upline to them. You will change the course of your business forever by just learning a few marketing techniques and passing them on to your future business builders. For long-term longevity in your home based business, online web marketing is a must.