Small business entrepreneurs can ensure success only if they have a marketing plan in place. One vital factor that a small business owner to consider is online marketing. With the popularity of the Internet, online marketing is the best way to reach out to millions of existing and potential customers. In addition, this method doesn’t require one to spend ample amount of money.
In this article we will cover three easy steps you on how you can start your online marketing.
Create your own website
Creating a website nowadays is fairly easy. You don’t need to be an expert with programming languages to be able to create your business website. There are plenty of sites that provide free templates that you can choose from. Just fill out the important details and make sure that the website you create is easy to navigate. Your customers should be able to browse it easily and can find the menu list immediately. Don’t use too many colors and images to make it look clean and professional. Provide good content that your customers can read and not only mere product displays.
Maximize the Benefit of Social Media
Social media has been an effective tool for online marketing. Aside from they are free; it is easy to sign up an account on these platforms. Sites like Twitter, Facebook, MySpace, and YouTube are some of the social media sites that you can take advantage of in order to reach out to millions of customers.
Create a business account or fan page and invite “followers” and “friends”. This is your way of letting your customers know about your current promotions and latest product offerings. However, it is not advisable that all your posts pertain to marketing your business. You should provide from time to time, helpful information that people will want to read more about. Then you can choose to add links to your website. Offering special coupons and freebies also invites visit to your business website.
Consider the Pay per Click Method
Pay per click (PPC) is a marketing strategy used to drive traffic to your website. These are small advertisements that show up when you make searches on search engines like Google. So how does this method works? You just need to set up an agreement with a search engine. You write your ad and bid on important keywords for your business. So when someone does some searches using the keyword you bid for, your advertisement will show up on the search results. If they will click on your website, that is the time you will be paying the search engine depending on how much you bid for a specific keyword.
The cost of the bid will depend on the popularity of the keyword. This is cost effective since you will be only paying for the advertisement when a potential customer visits your websites.
Following these three easy steps can ensure success for your small business.