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Internet Marketing For Small Businesses – Online Visibility

Posted on May 25, 2019 in Uncategorized

The success or failure of any business of any size depends on how well it is marketed. Proper knowledge about your product in the minds of the consumer is the only way of attraction. Making your consumers realize the worth of your product will help increase your sales. The basic types of marketing strategies used by small businesses include ads on local newspapers, word of the mouth publicity and yellow page listings. However, with the emergence of online marketing, the scenario has completely changed for small businesses. With the help of internet, every small business can reach to a wide array of people all over the world with the click of a button.

In many US cities, local internet marketing firms have in their armory the required experience and technology to help small businesses to promote online. These marketing firms basically help provide the small businesses with complete online marketing solutions. Two features are mainly used by these firms, Search Engine Optimization and Website designing are included. SEO helps in generating search traffic while website designing creates the body and design of the website.

By marketing, we basically intend to spread awareness about our product amongst the general public whether or not we actually sell it online. So for any small business which does not operate the feature of e-commerce on its website, a well laid out website which is informative and attractive will help the consumers take interest in your product.

Also, leaving the complete responsibility of website management on the SEO company is not healthy. After all, the owner of the small business is in the best position to market his product in a way in which he can highlight the positive aspects while neglecting the negative ones. Thus, it is important to learn SEO and website design on your own. By doing so, you insure that the integrity of yourself and your company is displayed to the online public. Also, who else has such an invested interest in your own success besides you? It is worth the time and effort required to learn how to market online so that you do not have to rely on a marketing firm to promote your livelihood for you.

Cash Flow: How to Open and Operate a Small Business Online Without Going Broke

Posted on May 24, 2019 in Uncategorized

Cash flow. It is the thing that can start and keep a small business afloat… and ruin it all at the same time. If you’re considering starting a new business, think about doing one that sells a digital product instead of a physical one. This will help keep your cash flow strong and expenses at a minimum.

What Is Cash Flow?

Cash flow is made up of several smaller components. These include:

· Income

· Expenses, and

· Pipeline

Income

This is the amount of money generated through sales of product and/or services. Without this, a small business owner will close up shop quickly. For a business to be successful, research and a business plan should be done prior to opening to determine what kind of income can be generated.

Some small business owners choose to look for something called “venture capital”. That’s when an investor outside the company agrees to loan start-up money to help launch the new business. This venture capital is what gives a new business owner some initial positive cash flow but the repayment of that loan becomes an expense as time goes by.

Expenses

Expenses are anything that costs money to run a business from paying for utilities like electricity and phones to debt on credit cards and employees’ salaries and benefits. These expenses are paid from income and, if expenses are higher than income, it creates what is known as negative cash flow.

Pipeline

In business, you are either selling a product or a service. And the build-up of advanced orders is called your pipeline. Here’s an example of strong pipeline: John Davis is starting a garden bench business. He has a great design idea that he thinks will revolutionize gardening, especially for those who have trouble bending and kneeling. He has researched the market and found that there are few competitors for his waist-high custom garden bench.

But John has to make a key decision that will affect his overall cash flow: Does he build the garden bench to his customers’ specifications and ship it or does he sell his plans in digital form and make his bench a do-it-yourself operation? If he decides to sell a physical product he will have to worry more about having orders in his pipeline and here’s why.

Physical vs. Digital Product

Selling a digital product… or one that is downloaded from the Internet… is a great cost-saver. Why? Because no physical product needs to be built and no orders must be fulfilled and shipped.

And that keeps more money in your pocket.

For John, he set up his website, created an online payment portal and started selling his designs to customers. The downloading process is automatic. After payment is received, the customer is re-directed to a download page on John’s website. He doesn’t have to do anything more than check his payment portal and collect income.

This kind of digital download business can even be one where, except for marketing and customer service, you can set it and forget it.

If John had decided to sell the garden bench as a physical product, his cash flow would be greatly reduced by the amount of money he would have to spend on the materials, building and shipping of his bench.

Conclusion

Just like John, you can open and operate a small online business selling a digital product without spending a whole year’s worth of paychecks to get it started. Expenses are minimal and, because of that, you don’t need to worry as much about a pipeline.

And don’t forget great customer service. Answer any email as promptly as possible and if you can’t respond right away, write the potential customer and let him or her know that you will be back to them with an answer to their questions within a short period of time.

A great digital product and superior customer service will keep your small online business going for years to come.

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10 Easy Tips To Help You In Your Small Business Online Marketing

Posted on May 23, 2019 in Uncategorized

Online marketing is one of the most effective and cost efficient ways to advertise your small business and generate new clients. While online marketing might seem like a daunting challenge, it is an easily implementable strategy that can lead to massive payoffs in terms of advertising and broadening your customer base. The following steps are all it takes to create a strong online marketing presence for your small business.

1. The key to a successful online marketing plan for your small business is to create a solid and authoritative website. Clearly explain who you are as a company, including your mission statement and a full listing of your products and services. If your company has a physical location, include a link to an online map service so that potential customers can easily find you. Also include links to industry certifications and ratings that are pertinent to your business.

2. Create a dedicated landing page for your website. A landing page highlights certain features of your business that are linked specifically to the keywords an online searcher types in. For instance, you may sell fabrics. A customer looking online for worsted wool could be directed towards a landing page dedicated to worsted wool that links back to the parent website for your fabric company.

3. Register your company on search engines such as Google or Bing, making sure you do research into relevant keywords for your business. The way these search engines operate is by allowing the website owner to bid for a set of keywords that, when entered in the search engine, will lead to their website. Ensure that the keywords you choose to bid on are targeted towards the specific products and services you provide.

4. Dedicate space on your website to a newsletter outlining recent trends or changes in your industry and any changes in the services you provide.

5. Feature a mailing list option on your website and set up an automated system that sends scheduled emails to the list once every two weeks or so, with information and promotions.

6. Use your website to offer customers special deals on your services.

7. Use social media websites to your advantage. Start a Facebook page for your company, using your established customers as a platform from which to reach new potential customers. Use the page to highlight promotions and offers and discuss your range of products and services.

8. Use blogs to heighten awareness of your company and its services. Create a blog yourself and link it to your website or invite established industry bloggers and rating websites to review your company.

9. Allow visitors to your website to leave comments about your products and services — use these suggestions to understand the needs of your market and adapt your products, services, and online marketing techniques to meet those needs.

10. There is a current trend towards supporting local small business ventures, so use your website to advertise community events and your contribution to them, thereby creating a local following for your small business.

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