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SEO For Small Business – Online Marketing Solutions

Posted on May 31, 2019 in Uncategorized

Search Engine Optimization or SEO are techniques that are used by the webmasters and marketer online to develop a website in a way that will give them top listings on internet search engines. Big companies can spend huge money and time in cultivating these techniques. However, even smaller companies can compete with these companies by simply utilizing SEO marketing solutions like keyword research which will help the small business to get the top listing in search engines.

There are numerous local small businesses like the restaurant, jewelers and the auto dealers who have websites describing their particular product or service. But having a fancy website is of no use, until search engine optimization for small business is properly utilized. If these are not followed the website will be lost in the bottomless pit known as the internet wasteland.

Several SEO techniques are there which can be used to keep a website from sinking into the internet void. Some of the techniques can be broken down into a number of different steps which can involve a lot of time. When a small business is beginning online keyword research is the first SEO marketing solution which should be learned.

Keyword research involves finding words or phrases which are most commonly used in the search engines. There can be variation with the keyword and phrases and there can be as many formulas and theories on how to use them. So the most important SEO for small business is to find out the keywords which are fit for the market.

Several online tools like the Google External Keyword Tool help with keyword research. These tools they provide important information regarding the keywords and the number of monthly searches made both locally and globally. The monthly searches made locally are important for small business to strengthen competition.

The utilization of the keywords on the website will determine the search engine listing. The blog and the blog sites are the most commonly used websites today. The content of each page should have been developed around one phrase or keyword. The Keyword or phrase should be intelligently used in the page title as well as the page content.

You can also use the Keywords as “anchor text” to link the internal web pages. The number of outside links or backlinks determines the page ranking in a search engine. Writing articles or posting comments with a keyword enriched “anchor text” can lead to the webpage. This is the most effective SEO technique that can be used by small business.

Marketing through the internet is not about big business only. Local business can utilize all the available resources. SEO for small business can utilize these methods to develop their businesses online.

There are numerous SEO techniques which you can use to develop your website’s listing in a search engine. Learning how SEO for small business can work you need to understand how the keyword research is the important for online marketing solution.

Internet Marketing – 6 Tips for Small Business Online Advertising

Posted on May 28, 2019 in Uncategorized

There is a perceived price barrier to Internet Marketing by many small business owners. People who knew little about stocks were taken advantage of, people who knew little about auto repair were taken advantage of, and people who knew little about Internet Marketing were also taken advantage of. So with no clear path to victory people are ambivalent, and do not take a risk.

Also some business owners feel they simply can not afford to hire a Internet Marketing Company to advertise on the web. They assume the return on their investment would be inadequate to justify the out lay of funds. Many other small business owners have been sold some services that produced little if any results for large sums of money.

The Internet Marketing landscape is changing, and small firms are popping up to help the small business market. Small business Search Engine Optimization (SEO) specialists, and small business Pay Per Click (PPC) services are starting to dot the land scape.

The entrance fees and management cost requirements to run a Pay Per Click campaign were in many cases ridiculous for small business owners. These PPC Management companies would spend the clients money on campaigns to broad to attract new clients just to earn their 10% of spend. The more they spend for the client the more the management service would earn regardless of conversion success rates.

Today I am happy to report that there are PPC companies who cater to small businesses and do an outstanding job for small monthly fees. If your online advertising company can not bring in enough customers to even cover the cost of their services, fire them today, just like Donald Trump.

The SEO industry is starting to mature and talented small business SEO specialists are bringing real value to the market place. In the past small business owners who wanted to take advantage of the free forms of online advertising had to be pretty web savvy, or otherwise go without.

The new vultures on the scene seem to be media buyers and Internet Marketing Consultants. Of course there are vultures ready to pick of the unsuspecting and ignorant in any market. So how do you find reputable consultants, SEO’s, and PPC service providers when you know so little?

1. Begin by asking your friends and business acquaintances for referrals to companies they have had success with.
2. Make sure you see samples of their work, what small businesses do they currently have listed on the top of the search engines?
3. Referrals; Companies that do good work have customers that would love to sing their praises, talk with these referrals.
4. Many web-designers know little a bout marketing and advertising but can make really cool looking websites, so refer back to number two in this list.
5. If your hiring an SEO firm, ask them for a short sampling of keywords they are number 1 for. Any successful SEO can rattle of keywords they dominate search for.
6. Make sure you have outlined some clear goals and that you have a way to track your Internet presence, and new customer acquisitions.

It is a tough marketplace loaded with soul-less merchants, and snake oil salesmen, take your time and find a reputable service to help your business grow. The reward for those who succeed in effectively advertising goes without saying.


The Who, Why, What, Where, When and How of Marketing Your Small Business Online

Posted on May 26, 2019 in Uncategorized

An internet marketing service can help you match your products and services up with buying customers by providing you important information on the Five Ws of successful marketing. By knowing the answers to these questions, you can then go on to create a no-fail campaign to reach your target audience. A sense of clarity will allow you to focus on your market with laser accuracy and ensure success.

Let’s take a look at the Five W’s (and one H) of a Successful Marketing Campaign:

  • Who is your customer? It is impossible to be successful in any market if you do not know who you want to communicate with. You need to clearly define who your customer is and the demographics of this audience. Once that is established, you can strategize a marketing plan to hit your market.
  • Why do you want to reach your target market? You need to decide if you want to inform, teach, sell or all of the above. This will help you decide the right course of action to take to reach your market and the best possible means of delivery. Before you build your website, this is critical information you need.
  • What you want to give your customers. You need to give your customers the Five W’s of your products or services. They need to know that:
  • You understand Who they are.
  • You know Why they want it.
  • You have What they need
  • Tell them How to get it.
  • Show them Where to get it.
  • Tell them When they can have it.

Where can you reach your customers? Once you know who your customers are and what they want, you need to figure out where to go to get your message to them. This is one area where you need an experienced internet marketing service to help you. It is one of the most vital bits of information that will determine the success of your campaign.

When is your product or service available? If you have time sensitive information or you are doing a product launch, you need to know when to start publicizing. Most products also have a sales cycle where there are certain times of the year that are naturally more profitable than other times of the year. Understanding this cycle can help you to plan your marketing campaign to increase the sales during your “slow season”.

How will you reach your target audience? This will bring clarity to your plan of action. How will you get your message across and what strategies you will put in place so your potential customers can find you? How will you deliver your message? Will it be a website, a blog, paid advertising? There are a number of options available to you but it must be customized using all of the information you have gathered from the Five W’s that your internet marketing service has provided for you.

Bringing clarity to the focus of your campaign can be the difference between success and failure online. Unless you fully understand your market, you cannot possibly reach them with any degree of accuracy. Guesswork in business is costly. An internet marketing service can take all of the guesswork out of successfully promoting your small business online.